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Class of Week 5: Contextual Analysis is Team’s persona based

There’s a lot to talk about this week’s class.  The User Research Plan for Schurz Communications made it an interesting week to start with.  We as a team were looking to see the requirements of the competition and trying to know more about the company’s background.  In the readings, learning about personas was interesting to me.  Some key points that  I learnt was remember empathy, not to include every feature because it increases the overhead and not to base the goal on outliers.  But not to base on outliers is sometimes I would want to disagree because key contributions have come mostly from the very few in our society.

The highlight of the class was the presentation from Cadillac Cue’s interior design team.  The engineer was part of the team responsible for designing the front part of the interior.  The contextual analysis that they have done is interesting but I don’t think it was impressive.  It’s because there was not much of important features that this team managed to identify that other companies didn’t do.  In other words in terms of design, the important features are looking similar to other cars in the market.  If I would have to tell in simple words, this car’s interior design is not special.  This makes me wonder whether one should really go for contextual analysis only when there is a fear of losing the market trend.

Continuing with the argument, we had that post-it analysis.  For the topic our instructor gave the survey feedback to us.  In the survey students mentioned about their best learning experience in their life.   Then each of the four teams got the same copies of post-its.  Then came the most interest part to me.  At the end of the analysis each team came up with very different clusters.  We got the pink post it and we made it goal based.

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4 comments on “Class of Week 5: Contextual Analysis is Team’s persona based

  1. Mihaela
    September 26, 2013

    Thank you for your class reflection.

    I would like to help you a bit. For example, this statement you made: ” But not to base on outliers is sometimes I would want to disagree because key contributions have come mostly from the very few in our society.” The evidence you bring for this claim is not related to the topic of the discussion. Yes, there are outliers who make huge differences in society. But when you are designing a product you want to sell, it is not sufficient to have a market of 3 brilliant people. When you design something like PowerPoint, you need to make sure an 8 year old can use it to do his homework. So, the thinking behind this sentence is a bit disconnected.

    Also, I think you are under-estimating the importance of user research and contextual inquiry. It worries me about how much you do or do not understand what we’re doing in class. You are addressing specific items without showing an understanding of the bigger principles behind design philosophy. Please email or come see me if I can help.

    • svadivel2013
      September 27, 2013

      I would want to consider the outliers “sometimes” not only because of the brilliant people to use it but also considering the weakest. I believe many of the tools that only the “brilliant” people can handle, the majority of people can learn it and become a pro with time…and I believe majority will learn it if they are interested…

  2. svadivel2013
    September 29, 2013

    Thanks for link to the blog post. It explains the importance of intermediate users’ behavior. It makes me think that most often we employ the experts to develop products and it is important for the experts to understand intermediate users’s behavior to be a true expert developer.

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This entry was posted on September 22, 2013 by in Home, Reading/Class Reflections.
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