There’s a lot to talk about this week’s class. The User Research Plan for Schurz Communications made it an interesting week to start with. We as a team were looking to see the requirements of the competition and trying to know more about the company’s background. In the readings, learning about personas was interesting to me. Some key points that I learnt was remember empathy, not to include every feature because it increases the overhead and not to base the goal on outliers. But not to base on outliers is sometimes I would want to disagree because key contributions have come mostly from the very few in our society.
The highlight of the class was the presentation from Cadillac Cue’s interior design team. The engineer was part of the team responsible for designing the front part of the interior. The contextual analysis that they have done is interesting but I don’t think it was impressive. It’s because there was not much of important features that this team managed to identify that other companies didn’t do. In other words in terms of design, the important features are looking similar to other cars in the market. If I would have to tell in simple words, this car’s interior design is not special. This makes me wonder whether one should really go for contextual analysis only when there is a fear of losing the market trend.
Continuing with the argument, we had that post-it analysis. For the topic our instructor gave the survey feedback to us. In the survey students mentioned about their best learning experience in their life. Then each of the four teams got the same copies of post-its. Then came the most interest part to me. At the end of the analysis each team came up with very different clusters. We got the pink post it and we made it goal based.